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How can you help me with a PPM or business plan for my film?

A PPM and a business plan are two different things, but both can be prepared by an entertainment attorney. A business plan is a sales and planning document. A PPM (Private Placement Memorandum) is essentially an insurance policy for your film, protecting against investor and regulatory backlash down the road.

A business plan is your method of explaining how you intend to monetize your film. This includes story breakdowns for your script, comparisons to other films in your genre, budget preparations, cash flow preparations, production personnel biographies, and all the other elements that show why your film is going to be a success. Entertainment lawyers often have a broad depth of knowledge in regards to the mechanics of producing and monetizing film and therefore can offer a lot of detail and argument for your business plan.

A PPM, however, is something that should ONLY be prepared by an entertainment lawyer. The PPM is unique to your film, by necessity. The PPM rewords your business plan to show how your film is actually a risky investment. BUT WAIT - a smart and experienced entertainment lawyer will still be able to present this information in a way that can entice investors. One way a good entertainment lawyer could explain this to his film clients: When reading a script, everyone has this little film reel running in their head about what the film could be - investors included. So an investor will have a certain expectation of what the film will turn out to be. If at any point, your version of that film does not match the film reel in the investor's mind (which happens ALL the time), there is a risk that the investor will become unhappy with the film and sue to have his investment refunded under US securities laws. Additionally, the Securities Exchange Commission (SEC) can investigate your project to determine if you shared the appropriate information with prospective investors. A PPM prepared by an entertainment lawyer will address the specific needs under securities laws to satisfy the SEC. Hire an entertainment lawyer to draft the PPM.

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